lays kettle cooked - applewood smoked bbq

this weekend i was having a discussion with a dear friend and my sister about bbq chips. we prefer a more smoky and subtle bbq flavor, so i thought i would give "applewood smoked bbq" kettle chips from LAY'S a try. they are 40% reduced fat, which i am usually 100% against, so i was hesitant but all of the adjectives about the bbq flavor were really pulling me in.

i mean look at that well designed bag. these are fancy chips.

flavor was well-developed, smoky with a little bit of sweet. if anything, the chips are a little dry.

nice crisp, no damage to mucus membranes (i have mentioned previously the risk of injury to oral mucosa with kettle chip varieties). my friend who enjoyed them with me deemed them "quite good."

ultimately, don't know if i would buy again because they were dry, somewhere between cracker and chip and possibly more on the cracker side. not what i want in a chip, therefore 3/5.